The Most Expensive Decision Poultry Farmers Make Without Knowing It

If you ask any poultry farmer where most of their money goes, the answer is immediate. Feed. In most African poultry operations, feed accounts for 70 to 85 percent of total production costs. No other input comes close. Housing, labor, vaccines, electricity, and logistics all matter. But feed largely determines whether a farm survives or struggles. Yet despite this reality,

This One Error Is Costing African Poultry Farmers Billions

For decades, African poultry farmers have relied on experience, instinct, and hard-earned intuition to run their farms. And for a long time, that made sense. Feed prices were relatively stable. Input shocks were slower. Competition was more predictable. When conditions changed, farmers adapted using judgment passed down from mentors, veterinarians, and years of trial and error. That approach built today’s